Executive Vice President and Chief Associate Experience Officer
The Kroger Co.
Tim Massa
As executive vice president and chief associate experience officer of The Kroger Co., Tim leads all areas of HR and Labor Relations including Total Rewards, Labor Relations, Diversity, Business Unit Human Resources, People Operations, Training and Development, Talent Hiring, Retention and Engagement, Corporate Affairs, Associate Communications, Shared Services and Aviation.
Tim joined Kroger in 2010 as vice president of Talent Development. He was promoted to group vice president of Human Resources and Labor Relations in 2014 and was appointed as Chief People Officer in 2015. He was promoted to his current role in 2018. Prior to joining the company, he served in several HR leadership positions over 21 years at Procter & Gamble. Tim has an extensive global HR generalist background in leadership development, succession planning, performance management, strategy development, employee communications, culture, engagement and change management.
Tim is on the Board of Directors for the North American Human Resources Policy Association (HRPA). He also is a member of the Center for Executive Succession Advisory Board at the University of South Carolina’s Darla Moore School of Business. In 2024, he was named a National Academy of Human Resources Fellow.
In his home city of Cincinnati, Tim serves on the American Cancer Society Cincinnati Chapter Executive Committee and was a 2021 American Cancer Society Cincinnati chapter honoree. He also is a member of the Cincinnati Zoo board of trustees, the city of Cincinnati Workforce Innovation Center advisory board, and the John Stuart Society at the University of Dayton.
Tim earned a bachelor’s degree in Marketing and Communications from The University of Dayton. Tim also received an Executive HR Leaders accreditation from Cornell University.
Tim and his wife, Lisa, live in Hyde Park, Ohio and have one daughter working in Advertising and another daughter in Private Wealth Management.